Jennifer Laycock har skrivit en bra artikel om hur man söker i olika skeden av sin inköps process, hur man går från breda sökningar till mer specifika och hur konverteringsgraden av dessa besök förändras, blir lite Long Tail
What you need to ask yourself is how likely is it that you will rank for a phrase and how likely is it that the phrase will convert. There’s a fine line in knowing where to place your limited resources, but by considering the impact of the search buying cycle, you can often make a solid decision on what phrases to target.
